Built by someone who actually understands your business.
True North Digital isn't another marketing agency selling you things you don't need. It's a system built by someone who grew up in a family of entrepreneurs and spent a decade running a trucking company.
My dad was an electrician. But he didn't stop there. Over the years, our family opened a gas station, a quick lube, started farming, purchased a fuel and lubes distribution company, and eventually started our own trucking company.
I grew up watching businesses get built from the ground up. I learned that success comes from hard work, treating people right, and solving real problems—not from flashy marketing or empty promises.
That upbringing shaped everything about how I run True North today.
I've operated a trucking business specializing in crude oil transportation and OTR for 10 years. We've hauled everything from crude oil and general freight to live bees.
I know what it's like to have trucks sitting empty because you can't find qualified drivers. I know the frustration of burned-out recruiters chasing leads that ghost. And I know the math: every day an empty truck sits is money you're not making.
That experience shaped how I think about driver recruitment. Speed matters. Pre-screening matters. Showing up to interviews with qualified candidates—not just a stack of applications—matters.
I got tired of watching good businesses get burned by marketing agencies that didn't understand their world. Agencies that sell "impressions" and "clicks" instead of actual results. That lock you into long contracts and disappear when you have questions.
True North is different. We focus on one thing: putting qualified people on your calendar. Drivers ready to interview. Homeowners ready to book service. That's it.
No mystery metrics. No long contracts. No BS. If we're not producing results, you shouldn't be paying us.
I won't take your money if I can't produce results. That's not a marketing slogan—it's just how I was raised.— Josh, Founder
These aren't values we put on a wall. They're how we actually run the business.
Month-to-month. You stay because it works, not because you're locked in. If we're not earning your business every month, we don't deserve it.
You'll see exactly where your money goes. Cost per booking. Show-up rates. Conversion to hires or jobs. Real numbers, not vanity metrics.
If your offer isn't competitive, we'll tell you. If we're not the right fit, we'll say so. We'd rather lose a sale than take money we can't earn.
We don't sell impressions or clicks. We sell booked interviews and appointments. If people aren't showing up on your calendar, we're not doing our job.
We're based here. We understand the market. We're not managing 200 clients across 50 states—we're building relationships with Oklahoma businesses.
First to respond usually wins. Our automation reaches leads in under 60 seconds. While your competitors are checking email, you're already booking.
No pressure, no hard sell. Just a straight conversation about whether we can help your business.